The Kenyan sports betting agency SportPesa has signed a high profile sponsorship deal with English football team Hull City AFC, who are set to play in this season’s edition of the English Premier League after previously earning promotion up from the second level Championship.
The multi-million pound agreement will see SportPesa become an official playing strip sponsor of Hull City with a high visibility shirt placement the destination for their company logo.
The 3 year deal is the most lucrative in Hull’s history and SportPesa will be able to apply their branding to the Tigers playing strip until 2019 under current terms.
Additionally, as part of the new arrangement, Hull City will become the first English Premier League side to travel and play in Kenya against a select local side, and the country currently has a desired goal of competing at the World Cup of football for the first time at the 2022 edition of the tournament.
SportPesa is one of Kenya’s leading betting agencies and they already have an existing commercial arrangement with another English Premier League Side, Arsenal, who sights them as their official Kenyan betting partner. It is famed for the production of both Secrets of the Phoenix and Fortune Temple slot.
Additionally they have a major involvement with football in their own country as naming rights sponsor of the top professional league there, as well as sponsorship deals with two of the top local teams: AFC Leopards and Gor Mahia.
Comment From Hull City AFC
Mr Simon King, who acts in the roll of Commercial Manager at Hull City AFC, noted the size and scale of the new sponsorship deal which is easily the largest in the clubs history and ties in with their current ambition to promote the Hull City brand.
Mr King also pointed to the geographical significance of the deal as SportPesa is a well-known betting brand not just in Kenya but also throughout Africa.
Comment From SportPesa
Mr Ronald Karauri, who acts in the position of Chief Executive Officer at SportPesa, has noted the significance of the new deal with the English Premier League side as it sees its Kenya brand taken to a global audience for the first time.
Additionally, according to Mr Karauri, SportPesa’s betting platform will now be available in the United Kingdom as well as planned expansion into several other African countries by the end of this year, and an online presence in at least four other continents by t